November 2008 Archives

Networking Tip: Keep One Hand Free

By Cliff Allen on November 23, 2008 8:49 PM | No TrackBacks

Here's a networking tip you've probably not seen before. Sloane Berrent from CauseCast was recently interviewed by Andrew Warner of Mixergy about her networking techniques. Here's one of the many good networking tips from Sloane's interview:

Keep a free hand - Events aren’t about the food & drink. If you have food in one hand and a drink in the other, you won’t be able to shake hands with new people.

Sloane is the type of networker who returns from a conference with a 6" stack of business cards, so listen to the whole interview for more of Sloane's networking tips.

Events Should Be Money Well Spent

By Cliff Allen on November 14, 2008 5:41 AM | No TrackBacks

Keith Johnston of OnSite Events posted a reminder that every attendee needs to benefit from spending time and money to attend meetings and events.

Events are no longer simply a conference, tradeshow, meeting or party. They are an investment with return expectations.

There are many ways to determine the return on investment, but eventually the cost of attending business meetings and events needs to translate into a financial benefit to the organizations that paid for their employees to attend.

One challenging part of estimating the ROI of sending people to big events is the time delay between expenditure and return. It can take months or years for new contacts to become customers. And, it's hard to determine the benefit what was learned from the speakers.

One approach is to have employees write a "trip report" that details the contacts they saw and the things they learned. Over time, these trip reports can be compared to the benefits from building relationships with those contacts and implementing what was learned.

« August 2008 | Main Index | Archives | December 2008 »
Subscribe in a reader

Enter your email address:

Delivered by FeedBurner

online meeting & event registration
Bringing People Together
at Meetings & Events
With
Online Registration Services
Southern California Tech Central
Comapping is online mind mapping software to manage and share information.